Spec Piece

Client: Cheetos

Target Audience: University Students

Brief: Create a landing page for a sweepstake contest offering a supply of Cheetos that would last for a student’s entire university career.

Aim: Data collection and increase awareness of the brand.

Solution: I used the brand tone to keep the page fun with short snappy sentences to keep the engagement of the target audience. I included the benefits in the phone graphics and played on the friendship element of university students to entice them to act and share.