Spec Piece

Client: Equinox Kombucha

Target Audience: Health conscious consumers

Brief: Create a marketing advert to feature in a food and health magazines to raise awareness of the product and the brand.

Aim: To get readers to visit the equinox website and make purchases.

Solution: Using a powerfully enticing question as the header, it draws readers to look for the answer amongst the rest of the copy which introduces the health benefits to the reader for drinking the kombucha. The 14 day challenge is an intriguing opportunity enticing them to find out more and visit the website address that is included twice in the copy to stick in the reader’s mind.