Spec Piece

Client: Brooktech Maintenance

Target Audience: A range of organisations, all of which have commercial premises e.g. offices, shops, schools, factories.

Brief: Create a marketing email inviting client’s subscriber list to the Net Zero North West conference 2023. An event which aims to share insight and ideas about reducing the subscriber’s carbon footprint in the workplace.

Aim: To get subscriber’s to book on to the event.

Solution: Using thorough research I included relevant statistics that would highlight the importance to the target audience of reducing their carbon footprint. I included the benefits early on in the email to maintain interest and entice the reader to continue. As the document was double paged, I included several call to actions to give the audience several opportunities to book their place at the event.